Privacy Policy

Effective date: 1 January 2026

This Privacy Policy explains how phobrandon.com ("we", "us", "our") collects, uses, and protects your personal data when you visit our website about William Hill betting. We comply with the UK GDPR, Data Protection Act 2018, and, where applicable, the EU GDPR and California Consumer Privacy Act (CCPA).

1. Information We Collect

We may collect the following types of information:

• Name – if you contact us or subscribe to communications.
• Email address – for correspondence or opt-in updates.
• IP address – collected automatically for security and analytics.
• Cookies – as described in our Cookie Policy below.
• Usage data – pages visited, time on site, referring URLs, device and browser type.

2. How We Use Information

We process personal data for the following purposes:

• Analytics – to understand how visitors use our site and improve content.
• Affiliate tracking – to attribute referrals to our affiliated partners, including William Hill, and to manage commissions.
• Site improvement – to optimise performance, security, and user experience.

Legal bases include legitimate interests (analytics and site improvement), consent (where required for cookies), and performance of a contract (affiliate tracking).

3. Cookie Policy

We use cookies and similar technologies. Types of cookies include:

• Strictly necessary cookies – essential for site functionality.
• Analytics/performance cookies – collect usage data (e.g., Google Analytics).
• Affiliate/tracking cookies – set by us or third parties to track clicks and conversions.
• Functional cookies – remember your preferences.

You can opt out via our cookie consent banner or by adjusting your browser settings. To disable Google Analytics, you may install the Google Analytics Opt-out Browser Add-on. For third-party affiliate cookies, please review the relevant partner’s cookie policy.

4. Third-Party Links

Our website contains links to external casino and affiliate websites, including William Hill. We are not responsible for the privacy practices or content of these third-party sites. We encourage you to read their privacy policies before providing any personal data. This Privacy Policy does not apply to information collected by third parties.

5. Your Rights

Depending on your location, you may have the following rights:

• UK/EU (GDPR): right to access, rectification, erasure, restriction, portability, objection, and rights related to automated decision-making. You also have the right to withdraw consent at any time.
• US (CCPA, if applicable): right to know, delete, opt out of sale/sharing, and non-discrimination. We do not sell personal data in the traditional sense, but affiliate cookies may involve sharing with partners.

To exercise any right, contact us using the details below. We may verify your identity before processing requests.

6. Data Retention

We retain personal data only as long as necessary to fulfil the purposes described in this policy, including legal, accounting, or reporting requirements. Usage data is generally retained in anonymised form. Affiliate tracking data may be retained for the duration of our agreement with affiliate networks plus any applicable limitation period.

7. Contact Us

If you have questions about this Privacy Policy or your personal data, please contact us at privacy@phobrandon.com.

You may also lodge a complaint with the UK Information Commissioner’s Office (ICO) at ico.org.uk.